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4 October 2018

Beam Suntory launch Haku Vodka into U.S Market

Submitted by: GVA

Beam Suntory have announced the introduction of Haku Japanese Vodka to the United States. Created from Japanese ingredients by the 'master artisans' at the House of Suntory, the Founding House of Japanese Whisky, Haku Vodka represents 'the nature and spirit of Japan'.

These premium spirits embody Suntory founder Shinjiro Torii's philosophy of monozukuri craftsmanship: 'a relentless pursuit of perfection, meticulous attention to detail and commitment to quality'.

Claire Richards, Senior Director of the House of Suntory at Beam Suntory said:

"We are thrilled to release Haku Vodka in the U.S. as part of the House of Suntory,"

"The launch of this brand creates great opportunity for craft spirits enthusiasts to discover new tastes and experiences that further embody Shinjiro Torii's vision of a challenge and quest for excellence."


Haku Vodka, launching exclusively in the U.S. this month at a suggested retail price of $27.99 in a 750ml bottle at 40% ABV. Although Haku literally means "white," the subtlety of the Japanese language often gives kanji (Japanese characters) several meanings. While "Haku" is rooted in the word "Hakumai," translated as Japanese white rice, its nuanced meaning can also be elevated to evoke "Junpaku," which connotes an untainted brilliance. This is a tribute to the craft of mastering a clear, clean and luminous vodka.

This vodka is made from 100 percent Japanese white rice. The 'meticulous process required to mill and polish the rice attributes to its mild and subtly sweet flavor'. As an iconic symbol, pure white Japanese rice conveys the House of Suntory's commitment to working with the best and most indigenous ingredients from Japan.

The delicate craftsmanship that goes into this liquid is complemented by its beautiful bottle. The curved lines on the Haku bottle represent the streams glistening through nature in Japan as they run through the four seasons. The label design consists of Junpaku (pure-white) washi paper 'representing the beauty of Japanese white rice, the soul of this vodka' and Kanji calligraphy with sumi ink.

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