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29 November 2017

Sash & Fritz to sponsor Evening Standard Theatre Awards

Submitted by: Ben Lindsay

This weekend will see premium German vodka Sash & Fritz sponsor the prestigious Evening Standard theatre awards in London.

The awards, which are being presented by a whole host of actors including Cate Blanchett and Fleabag' star Phoebe Waller-Bridge, have been taking place since 1955. This will be the 63rd awards and has categories sponsors include Hiscox, Christian Louboutin and 'Platinum Partner' Michael Kors.

Sash & Fritz founder Peter Steger said: "We are thrilled to be the Theatre Awards drinks sponsor. London is a very important place to our brand. No where else in the world has such variation and vibrancy of Theatre".

"We'll be serving up espresso martinis during the evening, but there will be plenty of opportunities to taste our vodka neat also. Sash & Fritz was 5 years in the making and it's a vodka I'm very proud of".

Sash & Fritz is a 100% German wheat vodka that uses spring water from the Ore Mountains. It is presented in exclusively designed flint glass. It is available for purchase online and is distributed in the U.K. by Maestria Brands.

Sash & Fritz is a GVA founding member, meaning they believe in integrity, innovation and education in vodka. Please visit for more information.

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